We step in as your part-time communication head — designing systems, processes, and practices that make communication the backbone of your organisation. Our role is to build what lasts: a communication function that’s strategic, structured, and self-sustaining. ​ How We Do It System Design: Create communication frameworks that integrate into your existing operations. Capacity Building: Handhold and mentor internal teams to strengthen execution and confidence. Process Setting: Establish review cycles, documentation habits, and accountability structures. Creative Direction: Co-design campaigns and content that align with your larger mission and brand. Advisory Support: Offer on-call guidance to leadership on communication, positioning, and reputation.

We build communication capacity as a lever for change — helping communities, teams, and leaders use narrative, design, and dialogue to drive transformation. Our programs go beyond storytelling to strengthen systems of voice, trust, and influence helping build organisational approach that can communicate change from the inside out. ​ Our Focus Areas 1. Frugal Ethical Storytelling for Communities We enable communities to tell their own stories with dignity and agency using accessible, frugal tools. By grounding storytelling in ethics and ownership, we turn communication into a means of self-representation and local change. 2. Strategic Communication for Teams We help teams think, plan, and act through communication aligning Stories and content with long-term impact. From campaign strategy to process design, we build the habits and systems that make communication a shared organisational muscle. 3. Narrative Building & High-Level Storytelling for Founders We work with founders to articulate vision, build voice, and communicate leadership with clarity and purpose. It’s about shaping narratives that influence ecosystems turning belief into movement and mission into momentum.

We create new-age storytelling systems where creativity, communication, and design work together to amplify impact. Video remains our strongest expression, but our work expands across both digital and offline spaces building tools that help ideas travel, inspire, and create change on the ground. From campaigns to community materials, we design for resonance ensuring that communication doesn’t just inform, it moves. 1. Annual Impact Videos Signature films that capture a year’s journey — blending data, stories, and design to communicate growth and purpose with emotion and intelligence. 2. Stories of Change Human stories that connect hearts and minds — showing real people, real progress, and the real meaning of change. 3. Issue-Based Stories Sharp, thought-provoking narratives (films, campaigns, exhibits) that bring focus to urgent social and developmental themes. 4. Brand Assets Digital and print design systems — logos, visual language, explainer videos, campaign kits — that make organisations distinct, consistent, and credible. 5. Field & IEC Communication Design We guide organisations in designing field communication that’s clear, contextual, and grounded in behaviour change — making every message meaningful where it matters most.

We study how communication creates  or limits impact. Our research practice helps organisations understand what’s working, what’s not, and how their communication can be designed for deeper resonance, trust, and behaviour change. ​ Our Focus Areas 1. Communication Audits We assess how effectively an organisation communicates across internal systems, public presence, and programme-level messaging. The goal: identify gaps, overlaps, and missed opportunities for clarity and connection. 2. Impact Mapping We map how communication efforts align with and contribute to programmatic or organisational outcomes. This includes evaluating whether messaging supports adoption, awareness, or policy influence helping teams link communication with tangible change. 3. Tool & Channel Effectiveness Studies We analyse how different communication tools (films, campaigns, IEC, reports, social media) perform across audiences — measuring reach, recall, and relevance. 4. Audience & Perception Research We conduct listening exercises, stakeholder interviews, and perceptual mapping to understand how audiences experience an organisation’s story and where trust or confusion lies. 5. Framework & Indicator Design We help organisations build frameworks to track communication impact over time defining metrics that capture visibility, engagement, trust, and learning.